Webinars
Poor writing is an expense you can no longer afford!
With every word carefully scrutinized, your writing needs to be top-notch. Cultivate writing skills by offering engaging webinars in-house. Our nationally recognized business-writing webinars teach compelling, powerful writing techniques that prevent mistakes and take your skills to the next level, and at a reasonable price.
Call us at 425.485.3221 or email us today for more information.
Details for In-House Webinars:
Pick the webinar titles that match your needs from the list below. We will deliver high-quality content to help your employees reach their personal and professional goals.
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You set the webinar time(s) and frequency (if more than one session is occurring).
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Each participant receives a Strategy Sheet for each webinar, downloadable through the Web. These handy reference sheets remind them of the key concepts learned.
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We process the registration and provide the webinar platform.
- Ask how we can tailor the content for your organization.
How to Write Technical Content Worth Reading!
Managing Workplace Conflict: Learn How to Successfully Implement Organizational Change
Email communication has built-in pitfalls that result in costly business mistakes and damaged relationships. What's the result? Miscommunication, loss of work time, damaged business relationships and low morale. If you're involved with email snafus on a frequent basis or have employees whose email is getting them into trouble, this webinar is for you.
Learn proven techniques from the GUTS Model to increase your effectiveness and decrease your stress. This webinar will show you how to write effective emails that help you avoid conflicts, potential lawsuits, and the loss of a valuable employee or an important business contract.
In this webinar you will learn how to:
- Develop strategies for dealing with emotionally-charged emails
- Learn common email pitfalls to avoid
- Learn a four-step model to use to transform your emails from emotionally-charged to emotionally-effective
- Practice a written communication strategy that promotes positive business relationships
Business Writing That Counts! A Two-Part Series
Your employees will improve their writing skills, fill in skill gaps, and increase their productivity in this practical, interactive webinar series. First, they will learn the fastest organizing, get-started tool on the planet. Second, they will learn a time-tested strategy to logically unpack their messages.
In this two-session webinar series participants will learn to:
- Streamline the writing process from inception to document completion
- Analyze the reader for appropriate messaging and tone
- Write with clarity and conciseness
- Increase productivity and prevent rework
- Polish their professional image
- Write compelling documents that get the desired action
Note: Each session is approximately 90-minutes in length. A workbook accompanies this course and some pre-work may be required.
Create a Top-Notch Blog For Your Business
- Nine tips to make your blog really stand out
- Community building strategies
- How blogrolls, sidebars and links increase traffic
- Writing tips to make your content captivating
- Blogging dos and don'ts
- How to attract a following without increasing your workload (too much!)
Death By PowerPoint: Your Slideshow is Not A Teleprompter!
Prevent your audience from sitting through another bad presentation by making your slideshow dynamic and memorable. Learn how to showcase your ideas with style and present complex information in a simple and effective way. Most importantly, find out why using your presentation as a teleprompter is a fatal flaw for presenters.
In this webinar you will learn:
- Alternatives to bullet-points
- Easy and inexpensive resources for great images
- Common mistakes to avoid
- Effective ideas for keeping the audience on track
- PowerPoint Do's and Don'ts
- When to use animation
- Learn what words impact your email's tone
- Understand why subject lines are the key to productivity
- Practice revising your writing for clarity
- Frame your words to compel the reader to act
- Understand reader-focused writing
- Know the five don'ts in any email
Dismantling the Language Barrier: Navigating Workplace Communication Challenges
In this webinar you will learn:
- The Top Ten Don'ts when communicating with a non-native English speaker
- What to do when someone doesn't understand you
- What to do when you don't understand someone's English
- What societal references to avoid
Email Best Practices: Power, Peril, and Productivity
- Email Do's and Don'ts
- How to create attention-getting subject lines
- The three Ps to email protocol
- What your greetings, closings, and signature blocks say about your company
- Best practices of email etiquette
- Productivity strategies to control the Inbox chaos
Email-The Liability Trap: Think Before You SEND!
Hear from a top-notch attorney and writing trainer about the legal-writing ramifications of every email, instant, and text message leaving your employees' devices. Learn eight relevant tips to:
- Prevent your firm from ending up in email hot water
- Avoid costly email disasters-at least the legal ones
- Prevent the loss of relationships and reputation when communicating quickly
In this webinar you will learn:
- How to spot legal danger in email
- The key elements of copyright permissions and confidentiality
- Why having a formal email and Internet policy is essential
- When to pick up the phone instead of sending an email
- How to control who sees your email
Get a Grip With Grammar That Counts!
Be it email, newsletters, or annual reports, grammatical mistakes hurt your reputation. Learn techniques to fine-tune any document and review the most important principles behind business writing. Your goal is to deliver quality products and services-make certain all your written communications have the same polish.
In this webinar you will learn to:
- Recognize and prevent the ten most common grammatical errors
- Apply tips to remember long-forgotten grammar rules
- Increase clarity through proper word usage
- Upgrade the quality of your business writing
- Reduce grammar frustration and anxiety
Getting Started with Social Media
More and more companies and individuals are using social media tools to promote their business, increase contacts, and find jobs. However, social media is a big world and there is much to know to use it effectively and avoid a misstep. Whether you're new to social media or a regular user, this webinar will teach you the rules of engagement so taht you have more success using LinkedIn, Facebook, and Twitter.
We'll cover:
- What you should and shouldn't have on your profile
- The importance of branding
- Why it's important to be clear on your goals and intent for each site
- Using the social media site(s) that best meets your needs
- Who you should and shouldn't connect with
- Social media etiquette to keep you from being defriended, unfollowed or otherwise ostracized
Arden offers contemporary business etiquette seminars and individual consulting. An engaging speaker, Arden presents at corporations, organizations, professional associations, and colleges.
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Give Your Elevator Speech a Lift!
In this webinar you will learn:
- How to identify your target market/audience
- How to connect with any potential customer or referral partner
- How to stay memorable and have people want what you have to offer
- How to stay sharp and engaging in every conversation
How to Prevent Meetings From Hell!
- Define the role of an effective meeting facilitator
- Create and use an outcome-based agenda
- Explain when and how to use at least five essential meeting management skills
How to Write Technical Content Worth Reading!
- Get Organized
- Focus on the Reader
- Reader-focused examples
- Writing to a global audience
- Idea Mapping
- Power Numbers
- Reinforcement Exercises
- Idea Mapping
- Power Numbers
- Writing to the Reader
- Grammar Review
- Concise Writing
- Start Writing Technical Documents
- Power Headings
- Power Sentences
- Power Paragraphs
- Introductory Paragraphs
- Conclusions
- Reinforcement Exercises
- Case Studies
- White Papers
- Reports
- Revising Tactics
- Proofreading Content
- Checking content at the sentence and paragraph levels
- The Importance of Editing
- Peer Reviews
- Reinforcement Exercises
- Identifying:
- The plan and ideas presented
- Focus on the reader
- Strong sentences
- Action words
- Active voice
- Optional Exercises
- Identifying:
- Wrap Up
Managing Workplace Conflict: Learn How to Successfully Implement Organizational Change
- Knock down the employee defense walls that resist change
- Get employee buy-in on the need for change
- Implement effective change management strategies
- Use a 4-step process for turning conflict into opportunity
- Recognize the difference between constructive and destructive conflict
- Turn destructive conflict into constructive opportunity
Negotiate Your Deal Through Email: Learn the Keys to Effective Email Negotiation
Fifty percent of all email negotiations end without reaching a deal... make sure yours gets done! Learn the strategy and tactics you need to effectively resolve your email negotiation. You will gain the tools you need to deliver the right message to your prospect during every step of the email negotiation process. This powerful webinar combines techniques from guest negotiation expert, Jeanette Nyden, and our business expert writing guru, Dr. Julie Miller.
Our two-session virtual classroom teaches your employees a unique three-step numbering system that guarantees shorter turn-around time and works for every kind of writing-from quick emails and concise memos to performance reviews and lengthy proposals.
In this webinar, you'll learn to:- Persuade using both strong negotiating and good writing techniques
- Choose an effective and appropriate tone for email negotiations
- Convey the proper intent for maximum impact
- Transform sloppy and ineffective emails into powerful negotiations
Speaker: Jeanette Nyden, author of Negotiation Rules! A Practical Approach to Big Deal Negotiations, works with CEOs to craft successful negotiation strategies and to build negotiation capabilities throughout the entire organization. Her specialty is helping companies whose sales and/or purchasing departments negotiate complex vendor/supplier contracts. Jeanette understands what it takes to navigate these complicated relationships.
Punctuation That Counts: Catch Your Mistakes Before Your Readers Do!
Prevent rogue punctuation marks from making their way into your writing. Put your best foot forward with techniques that produce error-free emails, reports, and memos. Immediately improve your writing skills in this interactive webinar.
In this webinar you will learn to:
- Use new approaches to de-mystify an old topic
- Improve writing clarity through accurate punctuation
- Use punctuation to influence tone
- Apply quick proofreading tips to catch common punctuation errors
Seal the Deal with Etiquette Essentials for Sales People
Sales and business development professionals who communicate with polish, confidence and courtesy will seal more deals and build profitable customer relationships. In this webinar, we'll address the 10 most common mistakes sales professionals make without even knowing. You'll learn how to effectively communicate and build rapport with customers over the phone, email and in-person.
After this webinar, participants will understand:
- The importance of business etiquette as a tool to stand out from the competition
- How to communicate with customers and prospects in a way that builds business relationships
- Ways to build rapport with your prospect
- The power of LinkedIn to research and connect with your customers
- How to overcome the challenges of communicating by digital means
Speaker: Arden Clise is an etiquette consultant, speaker and business etiquette columnist for the Puget Sound Business Journal. Founder of Clise Etiquette, Arden helps companies increase their profitability and improve their company image by giving employees the skills they need to be confident, courteous, and successful.
Arden offers contemporary business etiquette seminars and individual consulting. An engaging speaker, Arden presents at corporations, organizations, professional associations, and colleges.
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Secrets of Great Presentations: Passion, Power, and Persuasion
Great presentations don't just happen. To be an excellent speaker you need a generous dose of passion, planning, and persuasive language that will take your audience where you want them to go.
In this session, you will learn tips, tools, and strategies for:
- Identifying your key audiences and how to connect with them
- Adding stories to reinforce your key points
- Creating compelling introductions and conclusions
- Adjusting in real time to the needs of your audience
- Calming your nerves and staying relaxed and confident
Speaker: Lorraine Howell, author of Give Your Elevator Speech a Lift!, coaches top executives and professionals on how to be more effective when speaking to the media or making public presentations. She is a specialist in message development, presentation skills, media interview skills, and crisis communications. Lorraine started Media Skills Training in 1998 and helps clients improve their performance in media interviews, speeches, and presentations.
Writing That Sells! How to Influence and Persuade on Paper
In this webinar you will learn:
- The five NEVERs of sales writing
- How to use our Power Selling Checklist for success
- How to critique your proposal from the reader's point of view
- Words and expressions that motivate the reader to act
Your email webinar was very informative and I learned at least 5 things I can do to improve my email correspondence. The pace of the webinar was perfect.
M. Springer
Attending your webinar, "Didn't You Get My Email?" Crafting Emails That Stand Above the Noise, this morning was an excellent use of my time. Today I will begin implementing no less than a dozen techniques you recommended during your webinar.
Perkins Coie
I found your webinar to be highly professional and well organized. I was also convinced you had done the research to back up the information you were presenting. I would welcome the opportunity to participate in additional webinars you may offer in the future.
Perkins Coie
Your webinars are very helpful. I am already putting the rules to work with hopes of making the best use of your training.
City of Seattle
Your webinar series was just wonderful. Thank you for the practical information.
City of Santa Barbara
I thought the webinar was very informative. Thank you!
Bank of the West
We appreciate your help and the webinar was fabulous!
Los Angeles County Office of Education
Great presentation, easy to follow.
Los Angeles County Office of Education
Thank you so much for helping us out. The strategy sheet was a great take-away from the program.
Analysis Group




